Crown Jewel Beverages

Crown Jewel Beverages is a Brooklyn-based hibiscus beverage company that introduced an original Caribbean recipe for Sorrel tea to health-conscious consumers.

The owners wanted a brand that would stand out in an oversaturated health beverage category. We approached this challenge by focusing on the sorrel flower, which was new to the mass market. Although many competitors undervalued this main ingredient, it represented longevity, health, and the culture in the tropics. 

Our strategy was to highlight the sorrel flower and educate consumers on its health benefits. The large, centered logo championed the hibiscus flower while the clear bottle outlined the simple ingredients and clean taste.