Be the one:

Franklin County Ohio

Following the completion of our work on the first iteration of the Be the One campaign, Franklin County in Ohio wanted to adapt the campaign as a  non-partisan public service announcement (PSA) that would run during the 2020 presidential election season. Our team worked closely with their Public Health department in partnership with the creative agency, Soze, to lead the second iteration as a subcontractor. The task was simple, to remind the people of Columbus in Ohio how to stay safe when it is time to head to the polls and vote. The goal was to reiterate the importance of the precautionary steps during the COVID-19 pandemic: washing their hands, wearing masks, and practicing social distancing.

We created generic and localized print, digital and social media ads that would run until Election Day. Additionally, we made 30-second, 15- second, and pre-roll videos for paid media.

CD Art Director: Calvin Lyte
CD Copywriter: Howard Grandison
Agency: The Soze Agency