For many years the Verizon brand lacked an aspect humanity in it's consumer facing collateral. We were charged with addressing this issue wile embracing core aspects of the brand that consumers have come to associate with Verizon. Specifically "embracing red". Our second charge was to make the brand more approachable by focusing on consumers being empowered by technology. Technology was to play a part in their lives but not be the focus in our visuals.
Our team set out to create a campaign which would feel approachable in Verizon stores to online and across all lines of business.
I was a primary part of the creative team from the beginning of this assignment to it's implementation. I concepted the final look, the photography style as well as Art Direct the final photo shoot.
photography by Jeremy & Claire Weiss