For each person featured in Nikon’s Generation Image campaign, we created a rich unit to drive traffic to the site. These units were shown on sites targeted to the featured photographer’s interest; for example, vegan chef Mary Mattern’s banner was shown on Food & Wine and other cooking sites.
Designer: Don Miller
ACD/Copywriter: Cameron Fleming
ACD/Art Director: Calvin Lyte
Creative Directors: Larry Platt and Tom Sullivan
Agency: McCann New York